For Super Bowl 50 we held a live sports commentary of "the big game" during the actual Super Bowl. We advertised the campaign prior and directed viewers to the custom microsite. While on the site viewers watched a live, off the cuff sports commentary by Key & Peele. During this once in a lifetime project I assisted in production design and mobile design of the microsite. I also was tasked with retouching and prepping imagery for the site. During the live filming I art directed the selects that were taken, processed, and retouched the images for them to go onto the site in real time.
This was a huge team effort with a lot of really talented people working together to have this site be a living being during one of the most popular sporting events of the year.
ROLE: DESIGN & PRODUCTION DESIGN
SITE: REAL TALK
Credits:
Anomaly - Agency
Anthony Casalena - CEO
David Lee - CCO
Amory Wooden - Director of Marketing
Andre do Amaral - Design Lead & Art Direction
Charlton Roberts - Creative Developer
Naz Hassan - Creative Developer
Ken Ziegler - Copywriter
Ruben Hughes - Social Media Lead and Photographer