After years in the making, Squarespace was ready to introduce to the world its latest product, Email Campaigns. Newsletter marketing has always been a product dreamt of being offered to our customers in order to reach their audiences.
The brief was delivered four weeks before launch, a tight turnaround to: write, art direct, and lead the creative direction of the product launch campaign. I worked with our Sr Product Designer and Product Manager to better understand our latest offering.
The challenge was to take the flow of building out a newsletter from scratch, highlighting all the tentpole moments in the process, and distilling it into a digestible product demo film to educate our customers. Alongside the film I also had to develop a visual system of art directed images to be used in marketing emails of my design, on a bespoke landing page, on our social media and assets shared with PR outlets.
Once all was green lit, I led the Content Studio team in filming, shooting, and compositing the film and all photography.
ROLE: DESIGN DIRECTION & ART DIRECTION
Credits:
Anthony Casalena - CEO
David Lee - CCO
Donovan Mafnas - ACD
Dominic Hackley - Project Manager
Sally Symons - Producer
Steven Neff - Sr Product Designer
Tim Miller - Product Manager
Monty Wolper - Product Marketing Manager
Craig Reynolds - Photographer
Laura Jane Kenny - Photo Art Director
Drake Miller - Motion Design Lead / Videographer
Videl Torres - Motion Designer
Tomika Davis - Retoucher
Danny Rutledge - JR Designer
Philippe Tremblay - Videographer